The last thing I want to do is sound arrogant but presentations are my niche. Because of my extensive speech and rhetoric background I have learned how to articulate and present information in ways that captivate my audience. I shy away from the typical Powerpoint presentations and I venture out to find new platforms to deliver information. I have tendency to speak more during the presentation as opposed to reading from slides which I find most people, professional or not, do more often than they care to admit to. To show I am not a professional presenter but instead a normal person I will openly admit that I get terrible stage fright but I think that if you know what you are presenting and are passionate about it those fears ago away once the presentation starts. Once you begin your presentation you are no longer just delivering information you are also persuading people to a certain degree as well as entertaining them. I know I will get criticized by saying “entertaining” because not all presentations are warm and fuzzy but essentially you are providing some form of entertainment.
People often say, “I get so nervous when I have to give a presentation,” and I always ask them why and their responses range from, “I don’t like talking in front of people” to “I don’t know why, I just do.” I think they know why and it usually stems from them being unprepared. Good presentations are not born overnight and take hours to critique not to mention you need to be passionate about what you are presenting and even if you are not passionate, pretend to be.
I look at presentations the same way I look at teaching (which is something I want to ultimately do in my career), giving a presentation takes 2 major components and puts them together. The first component is an art or the ability to articulate. If you cannot articulate your thoughts you will not be able to present properly, effective and efficiently. The presenter will find themselves stumbling over words, reading slides or completely losing their train of thought; my thoughts on fixing that problem is “practice makes perfect,” do your presentation in your bathroom mirror 1,000 times before you present in front of a crowd of people or even a small peer group. The second component is knowledge. This component is the information, data, statics or any information you know about in regards to your topic. If you are given a topic to present on and you know nothing about it you will not be able to give a good presentation unless you seek out additional information. Research is key to making sure you understand this component as well as life experiences (not everything you will present about is going to come from a book some will come from your person experiences as well).
When you combine these two components together, art and knowledge, I feel that anyone is empowered enough to give a great presentation no matter who your audience is.
When you take into account the art and knowledge components you also have to speak to the design or the aesthetics of the presentation. I have learned over the years that certain colors, verbiage and image placement plays a critical role in setting the mood and tone for a good presentation. Staying away from colors that are too bright or too dull and making sure that if text is included in the slide that it is not too long (wordy) or too small will allow the audience to connect to your presentation. Keeping your presentation error free and clean will help bond you with your audience (in my opinion). The presentation should not only represent the topic but it should also be a strong presentation of the presenter as well. Making sure to include valuable information and staying away from “fluff” will help the audience to stay focused on the purpose and help to eliminate your audience from deviating to other thoughts. You never want to lose your audience, keeping engagement is also reflected in how the presentation is constructed; I like to think of this as the flow.
All of these steps are important in creating a strong presentation as well as presenting it. Regardless of your audience you need to know who they are collectively and always put your best foot forward; do your homework. Never let nerves or other thoughts cloud your mind and stand behind your work. When presenting information you need to feel confident, it will be your key to success.
